Last Updated: August 10, 2026

Avitance respects your privacy and is committed to handling personal information transparently and responsibly. This Privacy Policy explains how Avitance collects, uses, discloses, retains, and protects personal information when you visit avitance.com, place an order, contact us, subscribe to marketing communications, or otherwise interact with our website and services.

This Privacy Policy should be read together with our Terms of Service, Cookie Policy, Shipping Policy, Return & Refund Policy, and other applicable policies.

Summary

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed by Avitance in connection with:

• Visits to avitance.com;
• Product browsing and shopping activity;
• Orders and transactions;
• Shipping and delivery;
• Returns, refunds, and exchanges;
• Customer-service communications;
• Newsletter or marketing subscriptions;
• Website security and fraud prevention;
• Cookies and similar technologies; and
• Other interactions with Avitance through our website and services.

This Privacy Policy does not necessarily govern independent websites or services operated by third parties that may be linked from our website.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Avitance.

Contact Information

We may collect information such as:

• Full name;
• Email address;
• Telephone number, where provided;
• Billing address;
• Shipping address; and
• Other contact details you provide.

Order and Transaction Information

When you make or attempt to make a purchase, we may process:

• Products ordered;
• Product variations, such as size or color;
• Order number;
• Order date;
• Order value;
• Shipping charges;
• Applicable taxes;
• Discounts;
• Payment status;
• Fulfillment status;
• Shipping and tracking information;
• Return information;
• Refund information; and
• Exchange information.

Payment Information

Payments may be processed through third-party payment providers.

Depending on the payment method and provider, payment-related information may include:

• Payment method type;
• Billing information;
• Transaction identifiers;
• Payment authorization status; and
• Limited payment information made available to us by the payment provider.

Full payment-card details may be collected and processed directly by authorized payment processors rather than stored directly by Avitance.

The payment methods actually available to a customer are displayed during checkout.

Account Information

If customer account functionality is available and you create or use an account, we may process information associated with that account, including:

• Name;
• Email address;
• Account identifiers;
• Saved addresses;
• Order history; and
• Account preferences.

Customer-Service Information

If you contact us, we may collect:

• Your name;
• Email address;
• Order number;
• Contents of your message;
• Information regarding a product or order;
• Return, refund, exchange, or delivery information; and
• Other information you voluntarily provide.

Device and Technical Information

When you use our website, certain technical information may be collected automatically, such as:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Device identifiers where applicable;
• Language settings;
• Referring URLs;
• Approximate location derived from technical information;
• Website activity;
• Pages viewed;
• Session information; and
• Cookie or similar technology identifiers.

Website Usage Information

We may collect information about how visitors interact with avitance.com, such as:

• Pages visited;
• Products viewed;
• Search activity;
• Links clicked;
• Shopping-cart activity;
• Checkout interactions;
• Session duration;
• Referral information; and
• Website performance information.

Marketing and Preference Information

Where applicable, we may collect:

• Newsletter subscription status;
• Marketing preferences;
• Communication preferences;
• Consent records; and
• Interactions with marketing communications.

3. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

• Place an order;
• Enter information during checkout;
• Contact customer support;
• Request a return or refund;
• Subscribe to marketing communications;
• Create or use an account; or
• Otherwise provide information through our website.

Automatically

Certain information may be collected automatically through:

• Cookies;
• Pixels;
• Tags;
• Log files;
• Local storage;
• Analytics technologies; and
• Similar website technologies.

From Service Providers

We may receive information from service providers that assist us with:

• Website hosting;
• E-commerce functionality;
• Payment processing;
• Fraud prevention;
• Order fulfillment;
• Shipping;
• Analytics;
• Marketing; and
• Customer support.

4. How We Use Personal Information

Avitance may use personal information to:

• Operate and maintain avitance.com;
• Display products and website content;
• Process and manage orders;
• Process payments and payment authorizations;
• Verify transactions;
• Prepare orders for shipment;
• Deliver purchases;
• Provide tracking information;
• Process returns, refunds, and exchanges;
• Communicate about orders;
• Respond to customer-service inquiries;
• Maintain customer accounts where available;
• Detect and prevent fraudulent or unauthorized activity;
• Protect customers and our website;
• Troubleshoot technical problems;
• Analyze website performance and usage;
• Improve our products, website, and customer experience;
• Maintain transaction and business records;
• Send marketing communications where permitted;
• Measure marketing effectiveness where permitted;
• Manage customer preferences and consent choices;
• Enforce applicable website terms and policies; and
• Comply with applicable legal, regulatory, tax, accounting, or other obligations.

We use personal information only for purposes reasonably related to the circumstances in which it was collected or as otherwise permitted by applicable law.

5. Processing Orders

When you place an order, we use information necessary to process the transaction and fulfill the purchase.

This may include using your information to:

• Verify the order;
• Authorize payment;
• Confirm product availability;
• Prepare products for shipment;
• Generate shipping information;
• Deliver the order;
• Send transactional communications;
• Provide tracking information;
• Handle delivery issues; and
• Process subsequent returns, refunds, or exchanges.

Providing certain information is necessary to complete an online purchase. If required order or delivery information is not provided, we may be unable to process or fulfill the order.

6. Payment Processing

Payment transactions may be processed by third-party payment providers.

These providers may collect and process payment information according to their own privacy and security practices.

Avitance may receive limited transaction information necessary to:

• Confirm payment;
• Associate payment with an order;
• Identify unsuccessful transactions;
• Process refunds;
• Prevent fraud; and
• Maintain transaction records.

Customers should review the information presented by the applicable payment provider when using a particular payment method.

7. Shipping and Delivery

To fulfill orders, necessary personal information may be shared with shipping and fulfillment providers.

Avitance currently uses or may use carriers including:

• USPS;
• UPS; and
• FedEx.

Information shared for delivery purposes may include:

• Recipient name;
• Shipping address;
• Contact information where necessary;
• Package information;
• Order-related fulfillment information; and
• Tracking information.

This information is used as necessary to deliver the customer's order and administer shipping-related services.

8. Returns, Refunds, and Exchanges

When a customer requests a return, refund, or exchange, we may use information such as:

• Customer name;
• Email address;
• Order number;
• Product information;
• Return reason;
• Shipping information;
• Photographs or supporting information voluntarily provided;
• Return tracking information; and
• Original payment information necessary to administer a refund.

Eligible refunds are issued to the original payment method in accordance with our Return & Refund Policy.

9. Cookies and Similar Technologies

Avitance may use cookies and similar technologies to operate and improve avitance.com.

These technologies may support functions such as:

• Maintaining shopping-cart functionality;
• Supporting checkout;
• Remembering preferences;
• Maintaining website security;
• Preventing fraud;
• Understanding website usage;
• Measuring website performance;
• Analyzing visitor interactions; and
• Supporting advertising or marketing where applicable and permitted.

Some cookies are necessary for the website to function, while other cookies may be optional depending on their purpose and applicable legal requirements.

Additional information is provided in our Cookie Policy.

10. Analytics

We may use analytics technologies to understand how visitors interact with our website.

Analytics information may help us understand:

• Which pages are visited;
• Which products receive interest;
• How visitors navigate the website;
• Website performance;
• Technical errors; and
• General interaction patterns.

Where required by applicable law, non-essential analytics technologies are used subject to applicable consent requirements.

11. Advertising and Marketing Technologies

Where applicable, Avitance may use advertising or marketing technologies to:

• Measure advertising performance;
• Understand whether advertising leads to website visits or purchases;
• Measure campaign effectiveness;
• Provide relevant advertising; and
• Improve marketing activities.

The information involved may include cookie identifiers, device information, website interactions, advertising interactions, and transaction-related events.

Where consent is legally required for these technologies, they should operate in accordance with the applicable consent choices.

12. Email Marketing

If you subscribe to Avitance marketing communications, we may use your email address and related preference information to send communications such as:

• New-arrival announcements;
• Product updates;
• Seasonal edits;
• Store updates;
• Promotional communications; and
• Other Avitance marketing messages.

You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the applicable marketing communication.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service communications regarding an order, return, refund, account, or customer-service request.

13. When We Share Personal Information

Avitance does not disclose personal information indiscriminately.

We may disclose personal information to service providers or other parties where reasonably necessary for legitimate business operations, transactions, or legal compliance.

These recipients may include:

• E-commerce and website service providers;
• Payment processors;
• Financial service providers involved in transactions;
• Order fulfillment providers;
• USPS, UPS, FedEx, or other applicable shipping providers;
• Hosting and infrastructure providers;
• Security and fraud-prevention providers;
• Analytics providers;
• Marketing and advertising service providers where applicable;
• Customer-support providers;
• Professional advisers such as accountants or legal advisers where necessary; and
• Government, regulatory, judicial, or law-enforcement authorities where disclosure is legally required.

The information disclosed should be limited to what is reasonably necessary for the applicable purpose.

14. Sale and Use of Personal Information for Advertising

Avitance does not sell personal information for money.

Certain privacy laws may define terms such as "sale," "sharing," or "targeted advertising" more broadly than an ordinary monetary sale. Under those laws, some uses of advertising cookies or disclosure of identifiers to advertising partners may potentially fall within those definitions.

Where applicable, customers may have rights to opt out of certain uses or disclosures for targeted advertising, sale, or sharing as those terms are defined by applicable law.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business or legal requirements.

Retention periods may vary based on factors such as:

• Whether an active customer relationship exists;
• Transaction and order history;
• Return or refund requirements;
• Customer-service needs;
• Fraud prevention;
• Security requirements;
• Tax and accounting obligations;
• Recordkeeping requirements;
• Dispute resolution; and
• Applicable statutes of limitation.

When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.

16. Data Security

Avitance takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Security measures may include controls relating to:

• Access management;
• Secure website communications;
• Payment-processing safeguards;
• Service-provider controls;
• Fraud prevention; and
• System security.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Customers should also protect their own devices, account credentials, and other authentication information.

17. Your Privacy Rights

Depending on where you reside and the law applicable to your personal information, you may have rights such as the right to:

• Request information about personal information collected about you;
• Request access to personal information;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Obtain a copy of certain personal information;
• Opt out of certain targeted advertising activities;
• Opt out of certain sales or sharing where legally applicable;
• Withdraw consent where processing depends on consent; and
• Appeal certain privacy-request decisions where applicable.

These rights are subject to applicable legal limitations, exemptions, verification requirements, and retention obligations.

18. Submitting a Privacy Request

To submit a privacy-related request, contact:

support@avitance.com

Please clearly state that your message concerns a privacy request and describe the request you wish to make.

We may need to verify your identity before fulfilling certain requests. Verification helps protect personal information from unauthorized access or deletion.

We will respond to valid privacy requests within the timeframe required by applicable law.

19. Authorized Agents

Where applicable law permits the use of an authorized agent to submit a privacy request, we may require reasonable evidence that the agent is authorized to act on your behalf.

We may also request identity verification directly from you where permitted or required by applicable law.

20. Non-Discrimination

Where applicable law provides this protection, Avitance will not unlawfully discriminate against a customer for exercising an applicable privacy right.

Exercising a privacy right will not result in unlawful denial of goods or services, different pricing, or a different level or quality of service.

21. Marketing Choices

Customers may opt out of promotional email communications by using the unsubscribe option included in marketing emails.

Requests to stop promotional communications do not apply to necessary non-marketing communications, such as:

• Order confirmations;
• Shipping notifications;
• Return communications;
• Refund confirmations;
• Security notices; or
• Customer-service responses.

22. Cookie Choices

Depending on the technologies used on the website and applicable law, customers may be able to manage non-essential cookies through available cookie controls or browser settings.

Disabling certain cookies may affect some website functionality.

Necessary cookies required for security, checkout, shopping-cart operation, or other essential website functions may operate independently of optional cookie preferences where permitted by law.

Please review our Cookie Policy for additional information.

23. Do Not Track and Browser-Based Privacy Signals

Some browsers provide "Do Not Track" or other privacy preference signals.

Because technical standards and legal requirements concerning these signals may vary, Avitance handles recognized browser-based privacy preference signals as required by applicable law and supported website technology.

24. Children's Privacy

Avitance's online store is intended for general retail shopping and is not designed to knowingly collect personal information directly from children in violation of applicable law.

If we learn that personal information has been collected from a child in circumstances requiring parental authorization and the required authorization was not obtained, we will take reasonable steps to address the information as required by applicable law.

25. Third-Party Websites and Services

Avitance.com may contain links to or integrations with third-party websites or services.

Third parties may maintain their own privacy policies and data practices. Avitance does not control the independent privacy practices of third-party websites that are not operated by us.

Customers should review the applicable privacy information before providing personal information directly to a third party.

26. Service Providers

We may engage service providers to perform functions on our behalf.

Depending on the service, providers may process personal information for purposes such as:

• Website operation;
• E-commerce infrastructure;
• Payment processing;
• Order fulfillment;
• Shipping;
• Customer support;
• Analytics;
• Security;
• Fraud prevention; and
• Marketing services.

We expect service providers handling personal information on our behalf to process information for authorized purposes and subject to applicable privacy and security obligations.

27. Business Transactions

If Avitance is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction where permitted by applicable law.

Any personal information involved remains subject to applicable privacy obligations.

28. Legal and Compliance Disclosures

We may preserve or disclose personal information where reasonably necessary to:

• Comply with applicable laws;
• Respond to valid legal processes;
• Comply with court orders or lawful government requests;
• Protect our legal rights;
• Investigate suspected fraud or unlawful conduct;
• Protect customers or other individuals;
• Enforce applicable agreements and policies; or
• Protect the security and integrity of our website and services.

29. International Data Processing

Although Avitance currently sells and ships products only within the United States, some technology or service providers involved in operating an online store may process information using systems located in different jurisdictions.

Where personal information is transferred or processed across jurisdictions, appropriate safeguards are applied where required by applicable law.

30. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Website functionality;
• Business operations;
• Service providers;
• Privacy practices;
• Technologies; or
• Applicable legal requirements.

When this Privacy Policy is updated, the revised version will be published on avitance.com and the Last Updated date will be changed accordingly.

Customers should review this page periodically for the current version.

31. Relationship With Other Policies

This Privacy Policy should be read together with other applicable Avitance policies, including:

• Terms of Service;
• Cookie Policy;
• Shipping Policy;
• Return & Refund Policy;
• Payment Policy; and
• Order Cancellation & Change Policy.

These policies provide additional information about specific aspects of transactions and website use.

32. Contact Us

For privacy questions, requests concerning personal information, or questions about this Privacy Policy: