Cookie Policy

Last Updated: August 10, 2026

This Cookie Policy explains how Avitance uses cookies and similar technologies when you visit or interact with avitance.com.

Cookies and similar technologies may be used to operate our online store, maintain shopping and checkout functionality, remember preferences, protect the website, understand website performance, and support analytics and advertising activities where applicable.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

Summary

Item	Details
Store	Avitance
Website	avitance.com
Essential Cookies	Used for functions necessary to operate the website, shopping cart, checkout, security, and related services
Functional Cookies	May remember preferences and improve website functionality
Analytics Cookies	May help measure website traffic, usage, and performance
Advertising Cookies	May be used for advertising, attribution, and campaign measurement where applicable
Cookie Consent	Non-essential cookies are handled according to applicable consent requirements
Cookie Choices	Available cookie controls and browser settings may be used where applicable
Personal Information	Cookie and device information may constitute personal information under applicable law
Support Email	support@avitance.com
Support Hours	Monday–Saturday, 8:00 AM–7:00 PM Eastern Time (ET)
Business Address	131 Atwater St, New Haven, CT 06513-3110, United States

1. What Are Cookies?

Cookies are small data files that websites may store on a user's browser or device.

Cookies can perform different functions, including remembering information about a browsing session, maintaining a shopping cart, supporting checkout, remembering preferences, measuring website activity, and helping websites operate securely.

Some cookies remain only for the duration of a browsing session, while others may remain on a device for a specified period or until they are deleted.

2. Similar Technologies

In addition to cookies, Avitance and our service providers may use similar technologies where applicable, including:

Pixels;
Tags;
Web beacons;
Local storage;
Software development technologies;
Device identifiers; and
Other technologies that perform similar functions.

For simplicity, references to "cookies" in this policy may also include these similar technologies where appropriate.

3. Why Avitance Uses Cookies

Avitance may use cookies and similar technologies to:

Operate avitance.com;
Maintain website functionality;
Maintain shopping-cart contents;
Support checkout;
Process and maintain user sessions;
Remember preferences;
Protect website and transaction security;
Detect potentially fraudulent or unauthorized activity;
Understand website usage;
Measure website performance;
Diagnose technical problems;
Improve website functionality and customer experience;
Measure marketing and advertising performance; and
Support relevant advertising where applicable and permitted.

The specific technologies available may change as our website, e-commerce platform, and service providers are updated.

4. Essential Cookies

Essential cookies are used for functions necessary to provide the website and online shopping services.

These cookies may support:

Website navigation;
Shopping-cart functionality;
Checkout;
Payment-related functionality;
Customer authentication where available;
Session management;
Security;
Fraud prevention;
Load balancing; and
Other functions necessary to provide requested website services.

Because these technologies may be necessary for the website or a service specifically requested by the user to function, they may operate independently of optional cookie choices where permitted by applicable law.

Blocking essential cookies through browser settings may prevent certain website features from functioning correctly.

5. Functional Cookies

Functional cookies may help provide enhanced functionality or remember customer preferences.

They may be used to remember information such as:

Website preferences;
Selected settings;
Session-related choices;
Customer preferences; and
Other functionality intended to improve the browsing experience.

If functional cookies are disabled, certain optional features may not work as expected.

6. Analytics and Performance Cookies

Avitance may use analytics and performance technologies to understand how visitors interact with avitance.com.

These technologies may help us measure information such as:

Website visits;
Pages viewed;
Products viewed;
Navigation patterns;
Referral sources;
Session activity;
Website performance;
Technical errors;
General interaction patterns; and
Conversion-related activity.

We may use this information to understand website performance and improve our store and customer experience.

Where applicable law requires consent for non-essential analytics cookies, these technologies are used in accordance with applicable consent requirements.

7. Advertising and Marketing Cookies

Where applicable, Avitance may use advertising and marketing technologies to support activities such as:

Measuring advertising performance;
Understanding whether advertising results in website visits;
Measuring conversions;
Measuring campaign effectiveness;
Limiting or managing advertising delivery; and
Providing more relevant advertising where permitted.

These technologies may process information relating to:

Browser or device identifiers;
IP address;
Website interactions;
Products viewed;
Advertising interactions;
Referral information; and
Purchase or conversion events.

Where applicable law requires consent before advertising or marketing cookies are used, these technologies are subject to the applicable consent choices.

8. First-Party and Third-Party Cookies

Cookies used through avitance.com may include both first-party and third-party cookies.

First-party cookies are associated with the website you are visiting and may be used to provide website functionality and remember information about your interaction with Avitance.

Third-party cookies may be provided through technology or service providers that support functions such as:

E-commerce operations;
Payments;
Website security;
Analytics;
Advertising;
Marketing;
Fraud prevention; and
Other website services.

Third-party providers may process information according to their own applicable privacy policies and contractual obligations.

9. E-Commerce and Checkout Technologies

Avitance operates an online store, and cookies or similar technologies may be necessary to provide shopping functionality.

These technologies may be used to:

Maintain products in a shopping cart;
Preserve checkout sessions;
Remember selected preferences;
Facilitate secure checkout;
Support payment processing;
Detect suspicious activity; and
Maintain transaction security.

Disabling necessary cookies may prevent shopping-cart, checkout, account, or payment functionality from operating correctly.

10. Payment-Related Technologies

Payment providers may use cookies or similar technologies when customers interact with payment functionality.

Depending on checkout eligibility and availability, payment options may include:

Visa;
Mastercard;
American Express;
Discover;
Diners Club;
Elo;
JCB;
UnionPay;
Shop Pay;
PayPal;
Google Pay;
Apple Pay;
Venmo.

Payment providers may use their technologies for purposes such as authentication, transaction processing, security, fraud prevention, and remembering payment-related preferences.

The payment methods actually displayed during checkout are the payment options available for the applicable transaction.

11. Security and Fraud Prevention

Cookies and similar technologies may be used to help protect Avitance, our customers, and our website against unauthorized or fraudulent activity.

These technologies may assist with:

Identifying suspicious activity;
Protecting checkout;
Verifying sessions;
Detecting automated abuse;
Preventing unauthorized transactions;
Maintaining website security; and
Protecting customer accounts where account functionality is available.

Security technologies may be necessary for the operation and protection of our services.

12. Information Collected Through Cookies

Depending on the cookie or technology involved, information collected may include:

IP address;
Browser type;
Device type;
Operating system;
Device or browser identifiers;
Cookie identifiers;
Approximate location derived from technical information;
Referring website;
Pages visited;
Products viewed;
Links clicked;
Shopping-cart interactions;
Checkout interactions;
Session information;
Advertising interactions; and
Transaction or conversion events.

Some of this information may be considered personal information under applicable privacy laws.

13. Cookie Duration

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies generally operate during a browsing session and expire or are removed when the browser session ends, subject to browser behavior.

Persistent Cookies

Persistent cookies may remain on a device after the browser is closed for a defined period or until they are removed.

The duration of a particular cookie depends on its purpose and the technology or service provider responsible for it.

We seek to retain cookie-related information only for as long as reasonably necessary for the applicable purpose and applicable legal requirements.

14. Cookie Consent and Choices

Where required by applicable law, Avitance provides appropriate choices regarding non-essential cookies or similar technologies.

Depending on your location and the functionality available on avitance.com, you may be able to:

Accept available cookie categories;
Reject certain non-essential cookies;
Adjust available cookie preferences; or
Manage cookies through your browser settings.

Your choices may affect which optional technologies are permitted to operate.

Essential technologies necessary to provide requested website functionality may continue to operate where permitted by law.

15. Changing Your Cookie Preferences

Where a cookie preference or consent-management control is available on avitance.com, you may use it to review or change applicable cookie choices.

You can also manage cookies through your browser.

Most commonly used browsers provide settings that allow users to:

View stored cookies;
Delete cookies;
Block certain cookies;
Block all cookies; or
Receive notifications when cookies are being stored.

Browser settings vary by browser and device.

Deleting cookies may also remove previously stored preferences, which means you may need to make those choices again on a future visit.

16. Effect of Disabling Cookies

Disabling optional cookies may reduce certain analytics, personalization, or advertising functionality without necessarily preventing you from accessing the website.

However, blocking essential cookies may interfere with functions such as:

Maintaining a shopping cart;
Checkout;
Payment processing;
Session management;
Account functionality;
Security features; and
Other essential website operations.

For this reason, some website functionality may not work properly when necessary cookies are blocked through browser settings.

17. Analytics Services

Avitance may use third-party analytics services to help understand website usage and performance.

These providers may process technical and interaction information on our behalf or in accordance with their applicable terms.

Where analytics technologies require consent under applicable law, they are subject to applicable consent requirements.

18. Advertising Services

Avitance may work with advertising and marketing service providers to measure campaign performance or provide advertising where applicable.

Depending on the technologies used, these providers may receive or process identifiers and information concerning website or advertising interactions.

Certain privacy laws may characterize some advertising-related disclosures as "sale," "sharing," or processing for "targeted advertising," even where no money is exchanged for personal information.

Where applicable, users may have rights to opt out of certain advertising-related processing.

19. Sale and Sharing of Personal Information

Avitance does not sell personal information for money.

However, privacy laws in some jurisdictions define "sale" or "sharing" broadly enough to include certain disclosures of identifiers or online activity for cross-context behavioral or targeted advertising.

Where applicable law gives users the right to opt out of such processing, Avitance will provide or honor applicable privacy choices as required.

Additional information is available in our Privacy Policy.

20. Browser Privacy Signals

Some browsers and devices support privacy preference signals, including mechanisms intended to communicate a user's privacy choices automatically.

Avitance handles recognized browser-based privacy signals where required by applicable law and supported by our website technology.

21. Personal Information and Privacy Rights

Information collected through cookies and similar technologies may constitute personal information under applicable law.

Depending on your location and applicable law, you may have rights concerning personal information, including rights to:

Request access;
Request correction;
Request deletion;
Obtain certain information about processing;
Opt out of certain targeted advertising;
Opt out of certain sales or sharing where applicable; and
Exercise other privacy rights provided by applicable law.

Privacy requests may be submitted to:

support@avitance.com

Additional information about privacy rights and request procedures is provided in our Privacy Policy.

22. Children's Privacy

Avitance is a general online women's fashion retailer and does not knowingly use its website to collect personal information directly from children in violation of applicable law.

Where consent or authorization is legally required for the processing of a child's personal information, applicable requirements will be followed.